I’m posting my educational, valuable content, funny, inspiring and entertaining content but when it comes to getting people over the line to click and buy…it requires a ton of work.
I know what you're
thinking...
A weekly schedule packed with sales calls
Never-ending back and forth in the dm’s that often ends in a ‘I’ll think about it and get back to you’ but they never do
The pressure to constantly launch, post and show-up face to camera to sell because if you don’t - your business doesn’t make money
Entering each month wondering ‘Where will the clients come from this month?’
This is a reflection of nothing else other than your content, messaging and marketing not being designed to make you money.
The biggest gap I see for female entrepreneurs selling online is the more successful we become the further we get from living the lives of our ideal clients.
And so we’ll try to create messaging that speaks to some past aspect of ourselves but often this will miss the mark of what our clients are actually thinking, doing, feeling and saying.
THIS IS THE ROOT OF ALL HIGHLY-CONVERTING MESSAGING.
I also see people posting so the algorithm loves them but not even looking at the data..
...that will tell you how warm and ready your people are to buy from you (when was the last time you looked beyond likes and comments to how many people are visiting your profile and clicking on your links)?
In order for sales to feel almost automatic and a steady flow of people reaching out for details about your passive and evergreen offers…
It’s not a matter of ‘niching down’, re-designing your logo, the aesthetics of your website, doing a re-brand or creating something ‘new’...
It’s not a matter of how many calls are included in your offer or that you need to lower your pricing.